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Graphic Design

• Print Design

• Web and Internet Design

• Video Design

PRINT DESIGN  
Postcards
From 3 ½ x 5 (smallest mailable size) to jumbo sumo (largest mailable), postcards are an effective way to get out your message. They often play an important role in a publicity or marketing campaign (see below), and their effectiveness is easy to measure and test. You need to be careful to follow postal regulations, though, or your cards might be rejected when you try to mail them.


Brochures
Brochures need to be well-organized and carefully thought out. You’ll need to allow quite a bit of time to produce a brochure: planning, gathering information and images, getting contributors to send their material to you on time, checking and re-checking the content - all take time. In addition, how much to put in a print brochure (which you can’t update) and how much to put online instead (easily updated) needs to be considered.


Folded Mailers
In between a single postcard and a brochure, these mailers can be very useful. They can be almost any size and shape, have just one fold (like a double postcard, for instance) or many folds, and the folds can be complex or simple (see reference list of common folds). Unlike single postcards or letters, folded mailers can be made to include reply cards and donation envelopes.


Posters, Banners, Fliers, and Signs
Tricky things, these. A poster outside a theater with a lot of foot traffic can contain a bit more information, in smaller type size, than a banner that will be seen for 2 seconds from a car going 65 miles an hour. And your internal politics sometimes dictates that you include certain names even though you know that nobody will be able to see the names without a telescope.


Newspaper and Magazine Ads
The opposite size from posters, but the concept is the same. Large or small, they must catch your intended audience’s attention and hold it long enough to get them to absorb a short message and take further action. Ads need to be visually arresting, with concise text and a clear call to action. Newspaper and magazine ads have the added challenge of needing to stand out from all the other ads on the same page.


Wearables and Give Aways
T-shirts, shopping bags, mugs, and the like are all usually part of a larger marketing or publicity effort. As such, you would probably use a graphic design on them that you have already designed for another piece of your campaign. Since you have to lay out money up front to buy these products, and they are usually ordered in quantity to make them cost effective, you can easily get trapped (carried away, hoodwinked…) into getting too many and wind up with a closet full of useless items with outdated information on them. Learn to design them to be useful for several years and multiple campaigns!



WEB AND ON-LINE DESIGN
Websites
Websites can be small and simple or hugely complex with all the newest technological bells and whistles. Whatever the size, the design is completely different in nature from print brochures. Multi-page printed material is usually designed to be read in a linear way – marching from page one to page two and on to the end. Websites must be designed to be viewed in any random order that suits the viewer. The viewer must be able to navigate around in this jumble of pages without getting lost, dead-ended, or hopelessly confused.


Email Blasts
Nicely designed emails can be enormously effective – or enormously annoying. A group of email messages, carefully designed so that each one contains new information, and sent on a well-thought-out schedule, can make the difference between success or failure of a marketing effort.


Facebook Pages
Integrating social media into your publicity campaigns is becoming a necessity, and Facebook is one of the social media sites that allows you to design information for your pages. It is tricky, though. You must decide whether your Facebook page is meant to sell something (a product, tickets), drive people to your website, or just keep people in touch with you. Integrating your Facebook presence with your eblasts, website, and print materials requires an overall campaign design as well as graphic design.



DIGITAL MEDIA DESIGN
DVD Design
A DVD can contain a wealth of information in different formats. You can mix video with still photographs, brochures, letters, music, etc. Anything you can digitize can be included. This sounds appealing, but there must be a very compelling reason to make a long, complicated DVD. Are you sure that people need or want that much information? If your information will be quickly outdated, do you really need to put it on a DVD? There are good uses for DVD’s, though, including submitting programming to a community television station and producing documentary material.


Digital Brochures
These, like t-shirts and shopping bags, are offshoots of something that you have already designed. Your already-designed print brochure is made into an online brochure that people access on your website where they can digitally flip through the pages. Very nifty way for delivering a brochure without having to print and mail it.