Helping small organizations promote their services and events  —  beautifully

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Publicity and Marketing

• Mailing lists, social media, websites

• Coordinated publicity campaigns

• Develop and expand your audience

• Publicity on a tight budget?
SET UP AND ORGANIZE YOUR CONTACTS WITH THE WORLD 
    • Mailing lists (postal mail, email, social media contacts)
    • Social media accounts and posts (Facebook, Twitter, etc.)
    • Websites (develop and organize your content)



GET THE WORD OUT
Get all your marketing and publicity efforts working together as a coordinated campaign that could include:

    • Email blasts
    • Ads (print, tv, radio, Facebook, Google)
    • Press releases
    • Calendar listings
    • Press and media coverage
    • Social media posts and blogs
    • Sponsorships
    • Business exchanges
    • Exhibits at fairs and shows
    • Postcards. counter cards, inserts, etc.
    • Brochures and other printed mailings
    • Posters, banners, signs



SPEND YOUR MARKETING DOLLARS WISELY
    • Identify who your best potential new clients are and how to reach them
    • How often to reach people
    • What to say
    • What not to say
    • After you reach them, get them to join one of your contact lists



DON'T LET YOUR CURRENT AUDIENCE SLIP AWAY
Set up methods for retaining current clients/audiences

    • Newsletters (print and email)
    • Posts and blogs
    • Scheduled mailings



GET GREAT PUBLICITY WITHOUT BREAKING THE BANK
    • Free publicity
    • Low cost publicity

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